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Creating visual designs for all live sports related events such as the NFL, MLB, World Cup, Olympics, PGA, and NCAA.
Role
Seja Kwon, Product Designer
Duration
January 2022 - February 2023
Tools
Figma, Photoshop, Illustrator
While working at Peacock, I was a designer on the viewing experience team whose role was to focus on helping to create visuals and features for live streaming events. Two big priorities while working there was 1) How can we create a unique experience to live viewing that is seamless while also being unique to the Peacock brand and 2) How can we organize and clean up our workspace so that we are connected with the other teams such as data science, product management, and editorial teams so that we can maximize efficiency and create stepping blocks to complete automation in the future. The goal would be to create a system in which could have almost instant real time visuals for any upcoming events with the press of a button
Key Plays Feature
For a quick way to catchup on highlights of an event if the user has missed out on the whole event or is just tuning in, a new feature was created to catchup the user on the main events through a quick clips of the highlights before they jump back into the action. This feature was released for Premiere league matchups as well as the World Cup on Peacock in 2022.
Sports Pictograms
We also had a system for the backgrounds of each icon, categorized by different terrains or courts the sport is played on. There is rugged terrain, track or circuit, grass, stadium. Then depending on the specific sport, it is then colored. For example, games played in the ice or water would use the color blue. games played in the dirt or wood would be brown, and games played in grass or turf would be green. Track or circuits would be red, and Purple would be used for all other use cases.
Peacock needed a new updated icon button imagery for there sports, coming off the 2022 beijing winter olympics, we were inspired by the pictogram iconography system used to organize each sport in the olympics, and wanted to create our own pictogram system to group each sport we offered to viewers in our deep category of sports that would also reflect modern times. Not only would these icons show off the unique brand of Peacock, but a system that would help simplify and communicate to users quickly which sport to go to.
Live Sports Templates
Some live templates created for events such as the 2022 Superbowl, NFL, MLB, Premier League, major golf, tennis, and college basketball tournaments.
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